Tandoor Morni is a renowned supplier of high-quality tandoor ovens in North America, catering to both commercial and residential customers. With a strong reputation for craftsmanship and reliability, the brand sought a comprehensive website design solution to enhance its online presence. The goal was to develop a robust digital platform that could efficiently serve both Canadian and U.S. markets while providing an intuitive and seamless user experience.
The client required a complete website design overhaul to create an aesthetically pleasing, feature-rich, and SEO-optimized e-commerce platform. The main objectives were to refine the customer journey and drive online sales. The key challenges included:
Multi-Market Targeting: Designing a website that effectively caters to both Canadian and U.S. customers while maintaining a cohesive brand identity.
SEO Migration & Redirection: Preserving existing SEO rankings while transitioning from the old domain structure (ca.tandoormorni.com and us.tandoormorni.com) to a new, optimized platform.
Inventory Segmentation: Developing a solution to manage separate product inventories, pricing, taxes, and shipping configurations for different regions.
Performance & User Experience: Addressing slow website speeds, outdated design elements, and improving overall navigation and accessibility.
Our team executed a complete website redesign focused on modern aesthetics, responsive functionality, and user experience enhancement. The revamped site includes:
A sleek, intuitive, and easy-to-navigate user interface.
A fully responsive design optimized for seamless browsing across desktop and mobile devices.
High-quality visuals and engaging layouts to effectively showcase the tandoor product range.
To serve customers more efficiently, we launched two dedicated versions of the website:
tandoormorni.com (for U.S. customers)
tandoormorni.ca (for Canadian customers)
Each site was customized with:
Region-specific pricing, currency, tax calculations, and shipping options.
Dedicated product catalogs tailored to each market.
Geo-targeting capabilities to direct users to the correct store based on their location.
A well-planned SEO strategy ensured the smooth migration of the existing domain while maintaining search engine rankings. Our efforts included:
Proper URL mapping and redirection to prevent SEO loss.
Implementation of structured data and schema markup for improved visibility in search results.
Integration of keyword-optimized content for better discoverability.
Enhanced metadata, title tags, and image alt text for better indexing and ranking.
To ensure a seamless online shopping experience, we built the e-commerce functionality using WooCommerce, which provided:
Secure payment gateways supporting multiple transaction methods.
Easy inventory management tools to track stock levels efficiently.
Customer account features, including order tracking, wishlists, and personalized recommendations.
To enhance speed and functionality, we implemented several optimization techniques, including:
Advanced caching mechanisms and image compression to improve page load times.
Lazy loading for images and scripts to boost performance.
CDN (Content Delivery Network) integration to enhance accessibility for users across different locations.
The newly designed Tandoor Morni websites significantly elevated the brand’s digital presence and led to notable improvements, including:
Higher Traffic: Increased organic search visibility and site visits due to improved SEO.
Enhanced User Engagement: A lower bounce rate and higher conversion rates due to improved navigation and design.
Better Sales & Order Management: A smoother e-commerce process with an optimized checkout experience.
Improved Regional Shopping Experience: Customers in Canada and the USA now enjoy a hassle-free and localized shopping experience.
“Imagine Web transformed our online store with a stunning website design that significantly improved our customer experience and sales. Their expertise in SEO migration ensured we retained our search rankings, while the dual-site strategy streamlined regional sales. We couldn’t be happier with the results!”
The Tandoor Morni website design project is a prime example of how a well-executed digital transformation can drive business growth. By focusing on intuitive navigation, performance optimization, and strategic SEO implementation, Imagine Web successfully elevated Tandoor Morni’s online presence and e-commerce operations.
If you’re looking to enhance your brand’s online experience with a cutting-edge website design, Imagine Web is here to help. Contact us today to transform your digital presence!
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